Question 1

What services do you offer?

Accepted Answer

I work across Brand Identity & Systems, Campaign & Activation, Motion & Content, and AI-Assisted Content Creation. These are an integrated practice, not separate offerings — a brand I create is designed with motion in mind from day one, and every campaign is conceived strategically before any visual decision is made.

Question 2

What makes you different from an agency or another freelancer?

Accepted Answer

I cover brand identity, campaign, and motion — disciplines most freelancers specialise in separately and most agencies split across different teams. You brief the person doing the work. No account handlers, no juniors, no handover points. Just 24 years of agency experience applied directly to your project.

Question 3

Do you work with startups or only established brands?

Accepted Answer

Both. I work equally well with startups finding their voice and established brands that need to say something better. The size of the brand matters less than the quality of the question and the ambition behind the brief.

Question 4

How does pricing work?

Accepted Answer

I work on either a day rate or a fixed project fee, depending on what suits the project. Pricing is discussed openly from the first conversation — no surprises later.

Question 5

How long does a project take?

Accepted Answer

A brand identity typically takes six to twelve weeks. A campaign might run from two weeks to two months. Timelines are agreed upfront and I work to them. If you have a fixed deadline, tell me early and I will be honest about what is achievable.

Question 6

What is your process like?

Accepted Answer

Projects begin with listening — understanding the business, the audience, and the real problem to solve. I share thinking early and keep clients close to every decision throughout, so nothing comes as a surprise when work is delivered.

Question 7

Can you work alongside our in-house team or existing agency?

Accepted Answer

Yes, and I do this regularly. I can lead the creative entirely or bring specialist thinking to fill a specific gap alongside your existing team or agency partner. The priority is always making the work better.

Question 8

Do you work remotely, or can you come to us?

Accepted Answer

Mostly remote. For kick-offs, workshops, or key presentations where being in the room adds value, I am available in person. I am based in the UK.

Question 9

What sectors do you specialise in?

Accepted Answer

My strongest work is with consumer and lifestyle brands, culture and entertainment organisations, and purpose-led businesses including B-corps. I also have depth in financial services and technology, with clients including Baillie Gifford and IES. The brief matters more than the sector.

Question 10

What kind of motion design work do you do?

Accepted Answer

Brand films, animated identity systems, explainer videos, social content, and screen-based installations. My background is in broadcast motion graphics, with heritage at studios including Lambie-Nairn, known for the BBC's channel identities. Motion adds meaning, not just movement.

Question 11

What is AI-assisted content creation and is it real design?

Accepted Answer

AI-assisted content creation uses generative tools to produce high-quality visual assets faster and more cost-effectively than traditional production. The tools have changed; the judgement has not. What makes the output good is the same as any creative work: a clear brief and an informed point of view.

Question 12

Who owns the work once a project is complete?

Accepted Answer

Full intellectual property rights transfer to you on completion and receipt of final payment. Any licensing requirements around third-party assets will be flagged clearly before they become part of the work.

Question 13

How do I get started?

Accepted Answer

The best starting point is a conversation. You do not need a fully formed brief — a rough outline of what you are trying to achieve is enough. Get in touch via the contact form or book an intro call. Good work starts with a good conversation.

Work