Setting ideas in motion

Creative Direction
Brand
Campaign
Motion
AI-Assisted Content Creation

I help brands show up with clarity and impact. From identity through campaign to content, I bring strategy, design, and motion together from day one.

What you can expect

Problem-solving, not just aesthetics

Whatever your brief, I bring strategic thinking and inventive solutions, not just aesthetic choices. I'm solving for business goals and audience impact, using creativity as the differentiator that sets you apart.

A true creative partner

I'll guide you through every stage with openness and honesty, making sure you feel invested in the work we're creating together. The best ideas come from collaboration, and I'm here to make the process as rewarding as the result.

Motion built-in, not bolted-on

I don't treat motion as an afterthought. Every brand system and campaign I create is designed with motion built-in from the start, so your ideas perform as powerfully on screens and social as they do anywhere else.

More About Me

Work

(Selected Projects)

Kingdom Scotland

AI-supported Product Image Generation

Kingdom Scotland

AI-supported Product Image Generation

Baillie Gifford

Brand Identity, Motion Branding

Baillie Gifford

Brand Identity, Motion Branding

Isle of Harris Distillery

Campaign Creative, Motion, Paid Social, Global Travel Retail Installation

Isle of Harris Distillery

Campaign Creative, Motion, Paid Social, Global Travel Retail Installation

IES

Brand Identity, Campaign, Motion, Print, Social

IES

Brand Identity, Campaign, Motion, Print, Social

See All Work

Services

Brand Identity & Systems

Whether you're launching a new brand or evolving an existing one, I build visual identities that are coherent, considered, and built to last. That means strategy and positioning before a single visual decision is made, and motion factored in from the start so the identity performs as confidently on screen and social as it does in print. The result is a system that feels authentically yours, not just aesthetically pleasing.

Brand strategy and positioning
Visual identity design (logos, typography, colour, imagery)
Brand guidelines and design toolkits
Motion identity and animation principles
Brand application across key touchpoints

Campaign & Activation

Good campaigns aren't just well-executed, they're well-conceived. I work from initial concept and messaging through to execution across multiple channels, making sure the idea is sharp enough to cut through before worrying about how it looks. Whether it's a product launch, seasonal campaign, or brand activation, the creative will have a clear point of view and a reason to exist.

Creative concept and messaging
Collaborative working with your wider team or agency partners
Campaign identity and visual systems
Multi-channel execution (OOH, digital, social, print, experiential)
Social content and animation
Art direction and asset creation

Motion & Content

Motion is part of how I think about every project, not an afterthought. I create motion design and animation that earns its place: brand films, explainer videos, social content, screen-based installations. The work should add meaning, not just movement. Whether you're animating an existing identity or building something motion-first from scratch, it'll feel purposeful rather than decorative.

Concept, scripting and storyboarding
Motion design and animation
Branded content and films
Social media video and animation
Explainer videos and product demos
Screen-based content (digital OOH, installations, events)
Motion guidelines and asset libraries

AI-Assisted Content Creation

For brands with limited budgets or fast-moving content needs, I use AI tools to create high-quality branded visuals quickly and cost-effectively. Product imagery, lifestyle content, motion assets, social graphics. AI makes it possible to deliver professional results when traditional production isn't the right call. The tools do the heavy lifting; the creative judgement about what's actually good is still the bit that matters.

AI-generated product photography and lifestyle imagery
Branded visual content for social and digital channels
Motion graphics and animated assets
Art direction and brand guardrails to keep AI output consistent
Fast turnaround for time-sensitive launches

Brand Identity & Systems

Brand strategy and positioning
Visual identity design (logos, typography, colour, imagery)
Brand guidelines and design toolkits
Motion identity and animation principles
Brand application across key touchpoints

Campaign & Activation

Motion & Content

AI-Assisted Content Creation

Experience you can see. Judgement you can trust.

In numbers

Years of industry experience

Agency & Studio Collaborations

200+

Project Deliveries

Testimonials

What people say...

"Can't thank you enough for the work you did here, Ed. You took the brief to heart and put your soul into delivering a brand for our audience that exceeded all our expectations. I enjoyed every moment of watching your creativity unfold."

Victoria Bryson

Head of Marketing Campaigns & Channels

Victoria Bryson

Head of Marketing Campaigns & Channels

FAQ

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Contact Me

What services do you offer?

What makes you different from an agency or another freelancer?

Do you work with startups or only established brands?

How does pricing work?

How long does a project take?

What's your process like?

Can you work alongside our in-house team or existing agency?

Do you work remotely, or can you come to us?

Notes

(Latest Insight)

Education

Setting ideas in motion

Work

Services

Testimonials

FAQ

Notes

What if we get it right? A day with Daydream Believers.