Euronews

Euronews

One idea. Every perspective. A complete channel identity built from the inside out.

Client

Euronews

Year

2017

Deliverable

News Channel Branding, Idents, Title Sequences, News Graphics

Euronews Titles

Info

Euronews is a multilingual rolling news channel headquartered in Lyon, France. Founded in 1993, it broadcasts simultaneously in 13 languages and reaches over 400 million households across 160 countries.

In 2017 I was brought in to refresh the channel's visual identity. The starting point was a core idea: 'All views.' From that, I developed a visual system built around a view of the world from above the pole, looking down across all the time zones radiating outward from a single point. It felt like the right metaphor for what Euronews actually does: presenting news from every corner of the world, across every perspective, all at once. That radial structure became the backbone of the identity.

I took that logic and ran it through the whole channel package. Channel idents, promo packaging, programme title sequences. Everything shared the same underlying idea of different slices or cross-sections of viewpoints and events. The concept wasn't just a logo treatment; it was a coherent system with a single idea holding it together underneath.

Euronews Concept
Euronews Concept
Euronews Ident Storyboard
Euronews Business Sting
Euronews Sport Sting
Channel Packaging
Euronews All News Storyboard
News of the Day Storyboard
Prime Edition Storyboard
Late Edition Storyboard
Weekend Edition Storyboard

Credit

I created this work whilst working with the renowned London branding agency, Lambie-Nairn.