Warmify needed a brand that could earn trust fast. The scheme offers fully funded home energy upgrades to UK households, but in a landscape full of scams and scepticism, looking legitimate wasn't enough. The identity had to do real work.

The visual system brings together a house silhouette, an upward arrow, and a protective canopy. Each element was chosen for meaning, not just aesthetics. Warm oranges and deep green balance approachability with credibility, and a chevron device runs consistently across the full system. The tone of voice was developed alongside the visuals: plain, warm, and built for an audience that needs clarity over corporate reassurance. My work covered the complete identity system, brand guidelines, and a range of applications including social media and print templates. I also provided creative direction on the website to ensure the brand translated consistently into the digital experience.