Kingdom Scotland is Scotland's first fragrance house, the vision of founder Imogen Russon-Taylor, creating niche luxury perfumes rooted in the landscapes, botanicals, and character of Scotland. Each fragrance has a distinct world of its own, and the visual work needed to honour that.

I used AI image generation tools to create a suite of product visuals that captured the mood and identity of each scent. The brief required premium, campaign-quality imagery, so the creative direction was everything: controlling atmosphere, palette, and texture to make the outputs feel intentional rather than generic. Alongside the core range, I developed a separate festive visual set to strengthen the brand's luxury presence across social and online.

What AI made possible here wasn't just speed. It opened up a far wider range of creative treatments than a traditional photoshoot budget would allow, letting me explore and refine until the imagery felt genuinely right for the brand.